{"id":23205,"date":"2024-01-23T12:21:29","date_gmt":"2024-01-23T12:21:29","guid":{"rendered":"https:\/\/edukemy.com\/blog\/?p=23205"},"modified":"2024-01-29T07:42:05","modified_gmt":"2024-01-29T07:42:05","slug":"the-indian-pharmaceutical-industry-has-to-move-from-volume-to-value-leadership-to-capture-the-global-market-discuss","status":"publish","type":"post","link":"https:\/\/edukemy.com\/blog\/the-indian-pharmaceutical-industry-has-to-move-from-volume-to-value-leadership-to-capture-the-global-market-discuss\/","title":{"rendered":"The Indian Pharmaceutical Industry has to move from &#8216;volume&#8217; to &#8216;value&#8217; leadership to capture the global market. Discuss &#8211; UPSC Geography Optional Mains &#8211; 2023"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/edukemy.com\/upsc\/upsc-prelims-support-program-with-test-series?type=classroom\" target=\"_blank\" rel=\"noreferrer noopener\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"300\" src=\"https:\/\/edukemy.com\/blog\/wp-content\/uploads\/2024\/10\/GS-Foundation-Course-for-UPSC-1280-x-300-px-1-1024x300.png\" alt=\"\" class=\"wp-image-46623\"\/><\/a><\/figure>\n\n\n\n<p>The Indian pharmaceutical industry stands at a pivotal juncture, poised for a transformative shift from a traditional emphasis on volume to a more nuanced focus on value. Historically recognized for its substantial production capacity and generic drug manufacturing capabilities, the industry is now confronted with the imperative of attaining &#8216;value&#8217; leadership to secure a formidable position in the global market. This evolution is not merely about increasing output but entails a comprehensive reorientation towards innovation, research and development, and the delivery of high-quality, differentiated products and services. The transition from quantity-driven growth to value-driven prominence is essential for the Indian pharma sector to navigate the increasingly competitive and dynamic international landscape, fostering sustainability and long-term success. This paradigm shift demands strategic foresight, investment in research and development, and an unwavering commitment to global standards of quality and efficacy, signaling the industry&#8217;s readiness to redefine its role in the world pharmaceutical market.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-69f571abaf2ac\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69f571abaf2ac\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/edukemy.com\/blog\/the-indian-pharmaceutical-industry-has-to-move-from-volume-to-value-leadership-to-capture-the-global-market-discuss\/#Answer\" title=\"Answer\">Answer<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/edukemy.com\/blog\/the-indian-pharmaceutical-industry-has-to-move-from-volume-to-value-leadership-to-capture-the-global-market-discuss\/#Volume_Leadership_of_the_Indian_Pharmaceutical_Industry\" title=\"Volume Leadership of the Indian Pharmaceutical Industry:\">Volume Leadership of the Indian Pharmaceutical Industry:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/edukemy.com\/blog\/the-indian-pharmaceutical-industry-has-to-move-from-volume-to-value-leadership-to-capture-the-global-market-discuss\/#Moving_from_Volume_to_Value_Leadership\" title=\"Moving from Volume to Value Leadership:\">Moving from Volume to Value Leadership:<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/edukemy.com\/blog\/the-indian-pharmaceutical-industry-has-to-move-from-volume-to-value-leadership-to-capture-the-global-market-discuss\/#Problems_that_inhibit_its_move\" title=\"Problems that inhibit its move:\">Problems that inhibit its move:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/edukemy.com\/blog\/the-indian-pharmaceutical-industry-has-to-move-from-volume-to-value-leadership-to-capture-the-global-market-discuss\/#Hence_to_move_from_Volume_to_Value_Leadership_the_need_of_the_hour_is\" title=\"Hence, to move from Volume to Value Leadership, the need of the hour is:\">Hence, to move from Volume to Value Leadership, the need of the hour is:<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/edukemy.com\/blog\/the-indian-pharmaceutical-industry-has-to-move-from-volume-to-value-leadership-to-capture-the-global-market-discuss\/#In_case_you_still_have_your_doubts_contact_us_on_9811333901\" title=\"In case you still have your doubts, contact us on 9811333901.&nbsp;\">In case you still have your doubts, contact us on 9811333901.&nbsp;<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/edukemy.com\/blog\/the-indian-pharmaceutical-industry-has-to-move-from-volume-to-value-leadership-to-capture-the-global-market-discuss\/#Visit_our_YouTube_Channel_%E2%80%93_here\" title=\"Visit our YouTube Channel &#8211;&nbsp;here\">Visit our YouTube Channel &#8211;&nbsp;here<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Answer\"><\/span>Answer<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The Indian pharmaceutical industry is the third largest in the world by volume and the 14th largest in terms of value. Despite its manufacturing prowess, the industry has significant untapped innovation potential, which accounts for the majority of sector value globally.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Volume_Leadership_of_the_Indian_Pharmaceutical_Industry\"><\/span>Volume Leadership of the Indian Pharmaceutical Industry:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ol class=\"wp-block-list\"><li>It is one of the largest and most vibrant in the world.<\/li><\/ol>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"715\" height=\"672\" data-src=\"https:\/\/edukemy.com\/blog\/wp-content\/uploads\/2024\/01\/Screenshot-2024-01-23-173115.png\" alt=\"Indian Pharmaceutical Industry\" class=\"wp-image-23206 lazyload\" data-srcset=\"https:\/\/edukemy.com\/blog\/wp-content\/uploads\/2024\/01\/Screenshot-2024-01-23-173115.png 715w, https:\/\/edukemy.com\/blog\/wp-content\/uploads\/2024\/01\/Screenshot-2024-01-23-173115-585x550.png 585w\" data-sizes=\"(max-width: 715px) 100vw, 715px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 715px; --smush-placeholder-aspect-ratio: 715\/672;\" \/><figcaption>Indian Pharmaceutical Industry<\/figcaption><\/figure><\/div>\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/edukemy.com\/upsc\/upsc-essay?utm_source=Blog&amp;utm_medium=Banner&amp;utm_campaign=Essay\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" width=\"1280\" height=\"300\" data-src=\"https:\/\/edukemy.com\/blog\/wp-content\/uploads\/2024\/06\/10.png\" alt=\"\" class=\"wp-image-42412 lazyload\" data-srcset=\"https:\/\/edukemy.com\/blog\/wp-content\/uploads\/2024\/06\/10.png 1280w, https:\/\/edukemy.com\/blog\/wp-content\/uploads\/2024\/06\/10-1170x274.png 1170w, https:\/\/edukemy.com\/blog\/wp-content\/uploads\/2024\/06\/10-585x137.png 585w\" data-sizes=\"(max-width: 1280px) 100vw, 1280px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1280px; --smush-placeholder-aspect-ratio: 1280\/300;\" \/><\/a><figcaption><a href=\"https:\/\/edukemy.com\/upsc\/upsc-essay?utm_source=Blog&amp;utm_medium=Link&amp;utm_campaign=Essay\">UPSC Essay Course<\/a><\/figcaption><\/figure>\n\n\n\n<ol class=\"wp-block-list\" start=\"2\"><li>Constitutes 3.5% of global drug and medical exports<\/li><li>Largest supplier of generic medicines- 20% of global supply by volume.<\/li><\/ol>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"975\" height=\"591\" data-src=\"https:\/\/edukemy.com\/blog\/wp-content\/uploads\/2024\/01\/Screenshot-2024-01-23-173914.png\" alt=\"Indian Pharmaceutical Industry\" class=\"wp-image-23207 lazyload\" data-srcset=\"https:\/\/edukemy.com\/blog\/wp-content\/uploads\/2024\/01\/Screenshot-2024-01-23-173914.png 975w, https:\/\/edukemy.com\/blog\/wp-content\/uploads\/2024\/01\/Screenshot-2024-01-23-173914-585x355.png 585w\" data-sizes=\"(max-width: 975px) 100vw, 975px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 975px; --smush-placeholder-aspect-ratio: 975\/591;\" \/><figcaption>Indian Pharmaceutical Industry<\/figcaption><\/figure>\n\n\n\n<ol class=\"wp-block-list\" start=\"4\"><li>Exported vaccines to 150+ countries during Covid 19<\/li><li>Economic survey 2022-23 projects the Indian pharmaceutical industry to touch 400- 500 billion USD by 2047.<\/li><\/ol>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Moving_from_Volume_to_Value_Leadership\"><\/span>Moving from Volume to Value Leadership:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Problems_that_inhibit_its_move\"><\/span>Problems that inhibit its move:<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<ol class=\"wp-block-list\"><li>Substandard Research Quality: Drugs have been launched without any rigorous pharmaceutical studies and meaningful clinical trials. Eg- export of contaminated cough syrup to Gambia.<\/li><li>Research and development (R&amp;D) investment Disparity: Indian Pharma companies allocate<br>around 8% of their revenues to R&amp;D, whereas global counterparts typically invest 20-25%.<\/li><li>Multiple Regulatory Agencies: The current framework involves numerous regulatory bodies,<br>causing significant delays in approvals for pharmaceutical companies.<\/li><li>Current Indian Regulatory Standards are not aligned with global benchmarks like \u201cInternational Council for Harmonization of Technical Requirements for Pharmaceuticals for Human Use\u201d (ICH) \u201cPharmaceutical Inspection Cooperation Scheme\u201d(PIC)<\/li><li>Neglect of treatment of Rare Diseases: Currently, very few pharmaceutical companies are<br>manufacturing drugs for rare diseases.<\/li><\/ol>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Hence_to_move_from_Volume_to_Value_Leadership_the_need_of_the_hour_is\"><\/span>Hence, to move from Volume to Value Leadership, the need of the hour is:<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<ol class=\"wp-block-list\"><li>Increase investment in R&amp;D. For example government has unveiled \u20b95,000 crore<br>through the Promotion of Research &amp; Innovation Scheme that aims to establish Centers of Excellence and stimulate private sector research.<\/li><li>Promotion of Ethical Research: Encouraging computer simulations and test tube studies that<br>reduces reliance on animal testing.<\/li><li>Aligning Indian regulatory standards with global benchmarks in research. For example- The<br>New Drugs, Medical Devices, and Cosmetics Bill, 2022 reflects India\u2019s commitment to quality by emphasizing safety, effectiveness, and international compliance.<\/li><li>Strong regulatory framework that prioritizes patient-centricity. For example- the amendment to New Drugs and Clinical Trial Rules reflects India\u2019s commitment to ethical research and innovation and prioritizes patient safety.<\/li><li>Indian Pharma Industries can exploit the Rare Disease Market Segment. For example- Rashtriya Arogya Nidhi scheme aims at providing Financial support of up to Rs. 20 lakhs for rare diseases.<\/li><li>Expanding the ambit of Pharmaceutical products to Alternative Medicines such as Ayurveda,<br>Yunani (AYUSH). For example- AYUSH Oushadhi Gunvatta Evam Uttpadan Samvardhan Yojana (AOGUSY) to promote and project quality, acceptability and visibility of AYUSH products for<br>enhancing people&#8217;s confidence in their use for health care and for improving trade<\/li><li>Streamlining Regulatory Processes to accelerate the transition from lab to market<\/li><li>Striking the right balance between access, affordability, and innovation that is essential for<br>sustainable growth.<\/li><\/ol>\n\n\n\n<p>The Indian pharmaceutical sector is knowledge-driven and crucial to the country\u2019s strategic goals. Transitioning from volume to value leadership requires a holistic approach encompassing quality, innovation, compliance, and strategic partnerships.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/edukemy.com\/upsc\/upsc-essay?utm_source=Blog&amp;utm_medium=Banner&amp;utm_campaign=Essay\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" data-src=\"https:\/\/edukemy.com\/blog\/wp-content\/uploads\/2024\/06\/UPSC-Essay-Course-1280\u00d7300-1-3.svg\" alt=\"\" class=\"wp-image-42688 lazyload\" width=\"781\" height=\"182\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 781px; --smush-placeholder-aspect-ratio: 781\/182;\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"In_case_you_still_have_your_doubts_contact_us_on_9811333901\"><\/span><strong>In case you still have your doubts, contact us on 9811333901.<\/strong>&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>For UPSC Prelims Resources,&nbsp;<a href=\"https:\/\/edukemy.com\/upsc-cse-prelims-resource-centre\" target=\"_blank\" rel=\"noreferrer noopener\">Click here<\/a><\/p>\n\n\n\n<p>For Daily Updates and Study Material:<\/p>\n\n\n\n<p>Join our Telegram Channel &#8211;&nbsp;<a href=\"https:\/\/t.me\/WithEdukemy4IAS\" target=\"_blank\" rel=\"noreferrer noopener\">Edukemy for IAS<\/a><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>1. Learn through Videos &#8211;&nbsp;<a href=\"https:\/\/bit.ly\/3vOD8sU\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a><\/li><li>2. Be Exam Ready by Practicing Daily MCQs &#8211;&nbsp;<a href=\"https:\/\/bit.ly\/3Q9z2nF\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a><\/li><li>3. Daily Newsletter &#8211; Get all your Current Affairs Covered &#8211;&nbsp;<a href=\"https:\/\/bit.ly\/3bE2y5J\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a><\/li><li>4. Mains Answer Writing Practice &#8211;&nbsp;<a href=\"https:\/\/bit.ly\/3mZuVxl\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a><\/li><\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Visit_our_YouTube_Channel_%E2%80%93_here\"><\/span>Visit our YouTube Channel &#8211;&nbsp;<a href=\"https:\/\/www.youtube.com\/@ShabbirsEduKemyforIAS\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a><span class=\"ez-toc-section-end\"><\/span><\/h4>\n","protected":false},"excerpt":{"rendered":"<p>The Indian pharmaceutical industry stands at a pivotal juncture, poised for a transformative shift from a traditional emphasis on volume to a more nuanced focus on value.<\/p>\n","protected":false},"author":17,"featured_media":23208,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[1546],"tags":[143,1462,142,232,145,140],"class_list":["post-23205","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-upsc-geography-optional-mains-solved-paper-2023","tag-geography_optional","tag-indian-pharmaceutical-industry","tag-previous_year_questions","tag-upsc","tag-upsc-mains-question-paper","tag-upsc_preparation_strategy"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/edukemy.com\/blog\/wp-json\/wp\/v2\/posts\/23205","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/edukemy.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/edukemy.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/edukemy.com\/blog\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/edukemy.com\/blog\/wp-json\/wp\/v2\/comments?post=23205"}],"version-history":[{"count":4,"href":"https:\/\/edukemy.com\/blog\/wp-json\/wp\/v2\/posts\/23205\/revisions"}],"predecessor-version":[{"id":24081,"href":"https:\/\/edukemy.com\/blog\/wp-json\/wp\/v2\/posts\/23205\/revisions\/24081"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/edukemy.com\/blog\/wp-json\/wp\/v2\/media\/23208"}],"wp:attachment":[{"href":"https:\/\/edukemy.com\/blog\/wp-json\/wp\/v2\/media?parent=23205"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/edukemy.com\/blog\/wp-json\/wp\/v2\/categories?post=23205"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/edukemy.com\/blog\/wp-json\/wp\/v2\/tags?post=23205"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}