Q80. Which one of the following best describes the term “greenwashing:”?
a) Conveying a false impression that a company’s products are eco-friendly and environmentally sound b) Non-inclusion of ecological/ environmental costs in the Annual Financial Statements of a country c) Ignoring the disastrous ecological consequences while undertaking infrastructure development d) Making mandatory provisions for environmental costs in a government project/program
Answer – A
Greenwashing is when a company purports to be environmentally conscious for marketing purposes but actually isn’t making any notable sustainability efforts. It is the process of conveying a false impression or providing misleading information about how a company’s products are more environmentally sound. Greenwashing is considered an unsubstantiated claim to deceive consumers into believing that a company’s products are environmentally friendly