Believing in ‘self-sufficiency’

Background

• Successive lockdowns and clampdowns in the erstwhile state of Jammu and Kashmir in the last three years have given a severe blow to the private sector, soaring the unemployment rate.
• Zamruda Bano, from Kulgam district in Jammu and Kashmir, has created a livelihood not only for herself but for others.

About the initiative of Zamruda Bano

• During the pandemic, Zamruda extended her knowledge of crewel embroidery to women of the valley who all earn a livelihood because of her.
• She had started the first centre in her village and over the years, Zamruda has established more than 100 centres, in scores of villages in Kulgam and Anantnag districts.
• She faced several problems initially, from financial constraints to marketing of products.
• In these centres, women are engaged in crewel embroidery and earn up to 5,000 orders a monthly.
• Zamruda believes in being self-sufficient and aims to provide jobs to underprivileged women who were not fortunate enough to receive a proper education.
• Today, products from these centres are sent to Srinagar and several other parts of the country such as New Delhi, Maharashtra, Gujarat and Bengaluru.

Source:

• 60-YO Helps 1000 Kashmiri Women Earn From Embroidery During Pandemic: