Context: Tata Group’s “Tata Neu” app is all set for launch.
Tata Neu is Tata Group’s super app that brings together all of the company’s digital services and apps on a single platform.
Various Tata Group digital services such as booking flight tickets on AirAsia India, Air India or booking hotels at Taj Group properties, ordering groceries from BigBasket, medicines from 1mg, or purchasing electronics from Croma will be possible through Tata Neu app.
For spending on the app, the company will reward its users with Neu Coins that will be redeemable on the services being provided through the app.
A country becomes super app-ready when a large base of its population is smartphone first instead of desktop, and the ecosystem of apps customised to local needs is not evolved.
Apart from increased revenue realisation due to consolidation of services at one place, such apps also provide companies with large volume of consumer data which can then be harnessed to learn more about user behaviour.