Functions of Attitude

Attitudes serve a variety of functions for individuals in social psychology. Here are some of the key functions
of attitudes:

1. Utilitarian function: Attitudes serve a utilitarian function by helping individuals maximize rewards and minimize punishment. For example, someone may have a positive attitude towards studying because they believe it will lead to good grades and future success.
2. Knowledge function: Attitudes serve a knowledge function by helping individuals organize and simplify their understanding of the world. For example, someone may have a negative attitude towards a particular political party because they believe that party’s policies are harmful to society.
3. Social adjustment function: Attitudes serve a social adjustment function by helping individuals fit in with their social environment and meet social norms. For example, someone may have a positive attitude towards a particular sports team because it is popular among their social group.
4. Ego-defensive function: Attitudes serve an ego-defensive function by helping individuals protect their selfesteem and defend against feelings of vulnerability or anxiety. For example, someone may have a negative attitude towards a certain type of food because they had a bad experience with it in the past.
5. Value-expressive function: Attitudes serve a value-expressive function by allowing individuals to express their values and beliefs to others. For example, someone may have a positive attitude towards environmental conservation because they value sustainability and want to express their commitment to protecting the planet.