Attitude / Attitude / Qualities and Implications of Political Attitude

Qualities and Implications of Political Attitude

The qualities and implications of political attitude can be broadly categorized as follows:

Qualities:

Consistency: Political attitudes are consistent with an individual’s beliefs and values about political issues and
policies. They reflect an individual’s political principles and ideological standards.
Diversity: Political attitudes are diverse and can vary across individuals, political parties, and cultures.
Fluidity: Political attitudes can be fluid and can change over time, influenced by personal experiences and societal developments.
Subjectivity: Political attitudes are subjective and can be influenced by personal biases and beliefs.
Impact: Political attitudes can have a significant impact on an individual’s political behavior, including voting patterns, political activism, and engagement with political institutions. 

Implications:

Decision-making: Political attitudes play an important role in an individual’s decision-making process related to political activities and engagement.
Public opinion: Political attitudes can shape public opinion on political matters, influencing how individuals perceive and respond to political events and developments.
Political discourse: Political attitudes can contribute to political discourse and debates, shaping the direction and focus of political discussions.
Political polarization: Political attitudes can contribute to political polarization and division within society, particularly when individuals hold extreme or divergent views.
Policy outcomes: Political attitudes can influence policy outcomes, particularly when individuals with similar
attitudes work together to promote and implement specific policies.

Persuasion and Social Influence

  Persuasion Social Influence
Definition The act of attempting to change someone's
beliefs, attitudes, or behaviors through
communication
The process by which people
conform to the beliefs or behaviors
of others
Purpose To change someone's beliefs, attitudes, or
behaviors
To adapt one's beliefs or behaviors
to match those of others
Focus Individual Group
Nature Deliberate and intentional Unintentional or implicit
Types Central and peripheral routes Normative and informational
influence
Source Typically comes from an external source, such
as a persuasive message
Can come from any member of the
group
Outcome Changes in attitudes or behaviors Conformity to group norms
Motivation Motivated by a desire to change the target's
attitudes or behaviors
Motivated by a desire for social
acceptance or a need to fit in
Timing Can occur before or after the behavior or
attitude is formed
Occurs after the behavior or attitude
is formed
Examples Advertising, political campaigns, sales pitches

Peer pressure, social norms, cultural
traditions